Saint-Jérôme:
175th anniversary branding
The city of Saint-Jérôme were about to engage in a year long of festivities to celebrate their 175th anniversary. In order to do that, they needed an identity that we would plaster across the city. This identity needed to be colourful, energetic, dynamic and friendly.
The logo designed represented, at a quick glance, colourful fireworks spreading in all directions. However, it also symbolizes its different citizens coming together to celebrate and exclamation marks that express the joy emanating from the year-long event.
