Aqua restaurant bar: Branding
When working on the Aqua branding, we realized that there were truly two sides to this client. The restaurant, which served great international type cuisine, and the bar/club side which catered to a different type of clientele.
The client, ironically enough, didn't want any type of association with the word aqua, so no blue'ish hues or watery feel to it. We then designed a dynamic identity that would adapt to the color theme of its surroundings. We established a color palette that needed to be respected and developped the rest of the identity with the idea of the duality between the restaurant and bar.
