Agence de santé et services sociaux des Laurentides: Branding
My mandate with the ASSSL was to create them an image that could work across multiple platforms. The brieft asked for a simple, pure, colorful, and new approach when designing their identity. They wanted a subtle reminder of the Laurentians without going with the cliché of using trees and mountains.
That in mind, I designed a very simple yet flexible dynamic identity. I decided to make a play on the SSS in the name of the client, and stylized them by using half-circles. I made sure the colours were timeless and reflected the Laurentians well. The initial shape of the circle represents the unity the ASSSL is thriving for, the focus of their goals.
My favorite line when pitching this project to the client: I'm aware that the mandate was to create templates, but I do not believe they need to look like templates.
