Blainville: Environmental campaign
In 2009, the city of Blainville needed to do an environmental billboard campaign which focuses on three main points: saving water, protecting its natural ressources and recycling in a smart manner.
With this brief, we developped a campaign that states that the environment, is in fact our richness. Through this, we metaphorically illustrated the three axes of communication as symbols of wealth such as the piggy bank, the safe and the treasure chest.
Éconimisons l'eau potable: Save drinking water
Protégeons nos ressources naturelles: Protect our natural ressources
Recyclons précieusement: Recycle meticulously, with care
Besides the billboards, we also developped custom drinking bottles, posters, a website as well as plan mulitple events such as a game show and a treasure hunt.
This campaign won bronze at the Summit International Creativity Awards in the Green Campaign category.
